Amy Ling Lin is the Founder and CEO of sundays nail studio, a nail salon offering wellness-inspired nailcare products and services including non-toxic nail polish and guided meditation during treatments.
It’s important in times of uncertainty to stick to your core convictions, but to also be flexible and embrace creativity. Before opening sundays nail studio in 2017, I had worked in nail salons, and was disillusioned with many aspects of the industry. The toxic chemicals used are harmful, especially to the health of salon workers. I knew there was a better way to serve both customers and salon workers than the impersonal interactions that are the norm in most nail salons.
I believe that no one should have to sacrifice their health for their beauty and that looking good should mean feeling good, too. I launched sundays to challenge stereotypes about the nail industry and create wellness-inspired nail care products and services.
When COVID-19 struck, it posed a great challenge for sundays. How could a business that is supposed to provide an experience survive when we can’t physically be with our customers? After a week of asking myself “what am I going to do?” and feeling depressed, I began to channel my energy to things that can help with moving forward. I wanted to keep my employees working through the pandemic, so we launched online classes taught by our nail specialists.
E-commerce had always been something I wanted to do. We are now mailing kits to clients with step-by-step instructions. I didn’t think the kits we first mailed were perfect, but I learned that’s okay! Our products helped our clients feel good during a really difficult time, and it felt good to be able to give them a sundays experience, even if it wasn’t what I envisioned when I launched our studio.
